It has been found that higher the investment in UX, greater the increase in sales with better customer retention and engagement, and a faster movement through a product or service cycle. Approximately 70% of projects fail due to the inability of a company to either attract or retain users. UX designers improve navigation, ease of use, and ‘delightful’ interactions, resulting in lower bounce rates.
As part of a large turnkey implementation for a global Hedge Fund client, we were aware that the UX/UI transformation was significant, as that was the face of the change. It would impact both users and businesses. We had to bring existing applications to a modern system without affecting existing workflow while reducing redundancy.